The launch of any new series within an already elite brand of hotels and resorts is always exciting, but when it’s within Inclusive Collection, part of Hyatt Hotels & Resorts, it’s safe to say it’s going to be industry leading and bar-heightening. No surprise, then, that there’s been a lot of buzz about the first of the Secrets Impression property, Secrets® Impression Moxché.

The laundry list of elevated standards required to meet the definition of this brand is long. Secrets Impression Moxché begins by taking its cue from sister brand, Zoëtry® Wellness & Spa Resorts, by making a tangible shift from Unlimited-Luxury® to Endless Privileges® with market differentiators that take inclusions to levels previously unseen.

For example, maid service thrice daily and minibar restocking twice a day. The elimination of check-in and check-out times. An in-room welcome bottle of some kind of alcoholic beverage and daily fruit delivery. Daily afternoon tea time, which might even feature live plant infusions. A complimentary 20-minute spa treatment (varies by property)! Plus, gratis laundry service, which is a tremendous boon for those who prefer to pack light but look fresh.

Each of these features are already headliners in their own right, but the Secrets Impression line extension has now added even more. Expanding on the 24-hour concierge service that’s part of the Endless Privileges® offerings, every single one of the Secrets Impression Moxché 198 suites, regardless of specific category, receives butler service by default. In addition to the dynamic dietary selections, this resort also offers a seven-course menu designed by Master Chef at Teodoro complimentary with a 5-night stay or unlimited for Master Suite category and above, a bucket list experience for any foodie. Every one of the oversized, at-least-947-square-foot suites, all with rustic, darkly glamorous décor, offer an in-room wine chiller by default, and in-room fitness equipment by request.

Outside of the tremendous rooms, 374-square-foot private pools for swim-out suites, and just a few steps farther, a spectacular rooftop gazebo, exclusive rooftop lounge and restaurant with a glass-surrounded infinity pool, and a beach club reserved for Impression guests only. Of course, these benefits are in addition to the wealth of resources, activities, and attractions offered by sister property and fellow new-build Secrets® Moxché Playa del Carmen, supplementing the three Impression-only restaurants and four bars with eight more à la carte restaurant options, a buffet, a grill, a 24-hour coffee shop and café. This includes the trappings of the Preferred Club, too, which offers its own level of exclusivity and privacy. As you can see, these special features that set Secrets Impression Moxché apart are differentiators that can only begin to be plumbed when you book with your Travel Advisor.